Imma Tataranni, the "total audience" surprise: here's why Rai 1 is enjoying itself

We propose "Tele...raccomando", the column by Klaus Davi dedicated to the small screen

WHO RISES ( Imma Tataranni ) Since the beginning of the year, Rai 1 has broadcast several fictions, from Leopardi to The Count of Montecristo, from Mina Settembre 3 to Un passo dal cielo 8. The latest in chronological order, Imma Tataranni-Sostituto procurato 4, started with a very positive result: 4,249,000 viewers with a 24.1% share and peaks of 27%. Starting from December 30, Auditel introduced the new Total Audience, which also measures those who watch TV from cell phones, tablets and PCs.

The formats with a young target audience are benefiting the most, see Amici di Maria De Filippi with 100 thousand average viewers from devices, but the listening from new technological platforms is also starting to make its way into fiction: Il Conte di Montecristo reached peaks of 106 thousand viewers from devices, Imma Tataranni on Sunday reached 65 thousand, Un passo dal cielo almost 40 thousand.

The controversy between the protagonist Vanessa Scalera and Mariolina Venezia, the author of the novels on which the successful TV series is based, which dates back to a few days ago, certainly contributed to the success of Tataranni.